Beyond the screen
Denim addiction
Pilates obsession
Tea enthusiast
Matcha lover
Skincare devotee
Selected works
VENMO
Venmo, without borders
→
Received amount became the priority
→
Full cost understood before authorization
→
Zero abandonment due to cost clarity
Mobile design
End-to-end experience
AXIS
→
→
88% adoption rate
→
42% increase in engagement
Mobile Design
End-to-end experience
Featured posts
LESSONS
The medium changed, but the instincts didn’t.
2026, May 18
LESSONS
Fashion prepared me for product
2026, May 08
LESSONS
Who’s the girl we are designing for?
2026, April 29
Jo Lee
Product Design