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From fashion to product, the medium changed but the instincts didn't.

From fashion to product, the medium changed but the instincts didn't.

Beyond the screen

  • Denim addiction

  • Pilates obsession

  • Tea enthusiast

  • Matcha lover

  • Skincare devotee

Selected works

VENMO

Venmo, without borders

Received amount became the primary reference point

Total cost understood before authorization

All users completed the payment successfully

Mobile design

End-to-end experience

View case study

View case study

AXIS

Turning exploration
into clarity

Turning exploration into clarity

Every user left with a new connection

Every user left with a connection

88% adoption rate

42% increase in engagement

Mobile Design

End-to-end experience

View case study

View case study

ALTA

Full focus, full recall

Turning exploration into clarity

Vibe coding

Work in progress

WIP

Featured posts

LESSONS

No decision exists in isolation

2026, May 18

LESSONS

Protecting the product

2026, May 08

LESSONS

Not about the product

2026, April 29