AXIS CONCEPT
Turning exploration
into clarity
Careers are becoming increasingly interconnected. Yet, education remains largely siloed. This case study focuses on one problem: students can't pursue paths they don't know exist.
Outcomes
Every user left with a connection they didn't arrive with
The signal that matters most.
88% adoption rate
Expressed intent to adopt Axis if available.
42% boost in engagement
More time exploring across multiple sectors - the platform working as intended.
*Based on two rounds of moderated usability testing with 10 participants - designers, engineers, business professionals, and international users across diverse backgrounds.
Reinforcing layers
Axis maps students’ interests across disciplines, revealing cross-disciplinary connections they’re unlikely to find on their own. The more they explore, the more connections show up.
CLEAR STARTING POINT
Exploration starts credibly
A small set of trusted topics defines the starting point.
Students know where to begin.
EMERGING CONNECTIONS
Discovery through connections
Connections across topics and formats are shown as students explore.
Fields they didn’t consider start to feel relevant.
PATTERN RECOGNITION
Cross-disciplinary patterns revealed
Axis uses machine learning to identify patterns across explored fields before students can articulate them.
Expanding their options beyond what felt safe or familiar.
Context
The problem at scale
Up to 70% of college students enter undecided, and 80% will change their major at least once.*
The students who seem sure often aren’t. The problem is bigger than it looks.
*Source: National Center for Education Statistics (NCES) - nces.ed.gov
System gap
Siloed by design
As a result, students stall or default to what feels safe.
Meet Axis
Axis is a discovery platform that reveals cross-disciplinary connections between fields students are unlikely to find on their own.
How might we help students explore unexpected fields with clarity without settling too early on what feels safe?
The flow
Six steps
Here’s the full journey.
Trusted starting point
A blank slate can stall students who don’t know where to begin. Onboarding provides a focused set of starting points.
It's enough to give direction, but not to overwhelm.
Structure and continuity
Revisit what captured your attention.
Future facing
What’s next?
Clarity through structured exploration
It’s not a map of what to do, just a wider view.
