AXIS CONCEPT
Turning exploration into clarity
Most students choose a path before they’ve seen enough. Axis widens the view.
Outcomes
→
Every user left with a connection
→
88% adoption rate
→
42% boost in engagement
**Based on two rounds of moderated usability testing with 8 participants - designers, engineers, business professionals, and international users across diverse backgrounds.
Powered by interests
Reinforcing layers
CLEAR STARTING POINT
A clear place to begin
EMERGING CONNECTIONS
Fields they wouldn’t have found
PATTERN RECOGNITION
Axis finds the pattern
Context
The scale of the problem
70% of college students enter undecided. 80% will change their major at least once. Most don’t get close enough to see what else exists.
The flow
Six steps
Here’s the full journey.
1
Onboarding
2
Feed populates
3
You explore
4
Axis finds the pattern
5
Axis shows connection
6
Feed updates with a new field to explore
How we got there
Trusted starting point
Enough to give direction, not enough to overwhelm.
Structure and continuity
Familiar patterns give students a reason to return.
From choosing blindly to choosing with context
Clarity through structured exploration
It’s not a map of what to do, just a wider view.
Next case study
-->
VENMO
Venmo, without borders
→
Received amount recognized as priority
→
Full cost understood
→
No abandonment due to cost clarity
Mobile design
End-to-end experience
View case study
AXIS CONCEPT
Turning exploration into clarity
Most students choose a path before they’ve seen enough. Axis widens the view.
Outcomes
→
Every user left with a connection they didn’t arrive with
→
88% adoption rate
→
42% boost in engagement
**Based on two rounds of moderated usability testing with 8 participants - designers, engineers, business professionals, and international users across diverse backgrounds.
Powered by interests
Reinforcing layers
CLEAR STARTING POINT
A clear place to begin
EMERGING CONNECTIONS
Fields they wouldn’t have found
PATTERN RECOGNITION
Axis finds the pattern
Context
The scale of the problem
70% of college students enter undecided. 80% will change their major at least once. Most don’t get close enough to see what else exists.
The flow
Six steps
Here’s the full journey.
1
Onboarding - pick your interests
2
Feed populates instantly
3
You explore - read, watch, listen
4
Axis reveals what you wouldn’t have found
5
Axis shows the connection
6
Feed updates with a new field to explore
How we got there
Trusted starting point
Enough to give direction, not enough to overwhelm.
Structure and continuity
Familiar patterns give students a reason to return.
From choosing blindly to choosing with context
Clarity through structured exploration
It’s not a map of what to do, just a wider view.
Next case study
-->
VENMO
Venmo, without borders
→
Received amount recognized as priority
→
Full cost understood
→
No abandonment due to cost clarity
Mobile design
End-to-end experience
View case study
AXIS CONCEPT
Turning exploration into clarity
Most students choose a path before they’ve seen enough. Axis widens the view.
Outcomes
→
Every user left with a connection they didn’t arrive with
→
88% adoption rate
→
42% boost in engagement
**Based on two rounds of moderated usability testing with 8 participants - designers, engineers, business professionals, and international users across diverse backgrounds.
Powered by interests
Reinforcing layers
CLEAR STARTING POINT
A clear place to begin
EMERGING CONNECTIONS
Fields they wouldn’t have found
PATTERN RECOGNITION
Axis finds the pattern
Context
The scale of the problem
70% of college students enter undecided. 80% will change their major at least once. Most don’t get close enough to see what else exists.
The flow
Six steps
Here’s the full journey.
1
Onboarding - pick your interests
2
Feed populates instantly
3
You explore - read, watch, listen
4
Axis reveals what you wouldn’t have found
5
Axis shows the connection
6
Feed updates with a new field to explore
How we got there
Trusted starting point
Enough to give direction, not enough to overwhelm.
Structure and continuity
Familiar patterns give students a reason to return.
From choosing blindly to choosing with context
Clarity through structured exploration
It’s not a map of what to do, just a wider view.
Next case study
-->
VENMO
Venmo, without borders
→
Received amount recognized as the priority
→
Full cost understood before authorization
→
No abandonment due to cost clarity
Mobile design
End-to-end experience
View case study